Saturday, 9 April 2011

Potentially Bizarre Bazaar

What do I have in common with people who have so much money that they need a wealth manager to manage it, people who can afford very costly cosmetic products (beside the fact that I really can improve in the looks department) and finally the people who potentially drive a BMW convertible that costs more than my apartment.
Nothing, you loser. Pops a thought in your mind.
But the gurus of bazaar think otherwise or they wouldn't have planned a satellite advertisement campaign around the time I usually watch TV.
To be honest it felt good.
Whatever those brilliant minds contemplated while designing these campaigns for those forbiddingly priced products, it feels good to think that I have something in common with very exclusive demographics.   
Once upon a time when all those possibly rich people and I were watching a Jack Nicholson movie around midnight, at our respective homes, it occurred to me. What could possibly be the common factor between all these people and me.
Well, all of "US" potentially rich people like to watch Jack Nicholson movies for one. But is this enough to risk spending so much money on these campaigns? Millions of people like Jack (artistic license affords me the pleasure of being on first name basis with Mr. Nicholson), so do we. So what?
Then I really got carried away thinking about the lifestyles of the rich and richer.
Imagine CEO of a company waking up in the morning, browsing newspaper headlines, sipping morning tea while admiring the BMW (the convertible one) proudly parked beside the green grass of the lawn. Basically, a Bollywood movie kind of setting. Getting the picture?  
An assistant arrives with a folder containing appointments schedule. After carefully going through all the appointments, the CEO instructs to cancel some of them and asks the assistant to squeeze between appointments a business lunch with Minister Sahib at a super luxury hotel.
After taking a bath, the CEO applies those expensive cosmetics we talked about to make herself gorgeous (Aa Haa! Caught you imagining this CEO as male. You gender biased middle class miserable people).
So this gorgeous looking lady gets in her BMW and whisks off to her office. After the pleasantries are over, she calls in the wealth manager guys and gets on their case for making a few millions less during the last quarter.
As you can well imagine by my description of her day that how far off I am being in the know of things about CEO kind.

So, after that lunch we talked about a few words ago, she plans her evening that includes more richie-rich things (I'm tired).
Blah blah blah and its 11 PM when she heads back to her home that looks like a small, well, country.
She has had her dinner already at some fancy shmency party so she is not hungry while I am carefully choosing the flavor of my potato chips for consumption during the Jack Nicholson movie promised by good people of movie channel.
Could this be possible?
Has there been a mistake while choosing the time slot by these advertising people?
Or have they just figured it out by some crazy formulae that "I" am potentially a rich man to be.
Yeah, the crazy formulae thought feels good. (to be continued)

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